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The regional opportunities created by NAFTA allow Mary Kay to be a leading employer of women in North America.

Mary Kay Inc.: “Discovering the beauty of trade…”


Photos courtesy of Mary Kay, Inc.

Mary Kay Inc., one of the largest direct selling skin care and color cosmetic companies in the world, has greatly expanded its market and has averaged double-digit growth since its founding in 1963.

Mary Kay® products are sold in more than 35 markets around the world. More than 20 of Mary Kay’s international markets were opened after 1990. In 2007, company’s wholesale revenue reached $2.4 billion.

Today, there are more than 1.8 million Independent Beauty Consultants worldwide. More than 34,000 women are currently Independent Sales Directors. Approximately 500 women worldwide have become Independent National Sales Directors, the pinnacle of achievement of the Mary Kay business opportunity.

The majority of Mary Kay products are developed, tested, manufactured and packaged at the company’s state-of-the-art plants in Dallas and China. The Mary Kay Inc. world headquarters in Dallas is nearly 6,000 square feet and accommodates more than 1,200 employees.

Mary Kay Inc. is a PETA pledge member and does not test its products on animals. Mary Kay scientists consult with dermatologists and medical experts when developing a new product and, in a typical year, Mary Kay conducts more than 300,000 tests to ensure that its products meet the highest standards of safety, quality and performance.

NAFTA: A Foundation for Opportunities


Photos courtesy of Mary Kay, Inc.

The Mary Kay opportunity was introduced to Canada in 1980 and Mexico in 1988. Mary Kay remains one of the major U.S.-based companies currently supplying the Mexican and Canadian cosmetic and toiletry markets, and the company’s subsidiaries in those markets provide unparalleled business opportunities for women.

The elimination of tariffs under NAFTA helps U.S. exports remain competitive in the Mexican and Canadian markets. Geographical proximity among the North American countries allows for shorter processing times, making business opportunities in the region for direct selling companies like Mary Kay even more attractive.

In 2007, Mary Kay Mexico opened a new headquarters and distribution center in the Nuevo Leon region of Northern Mexico. Mary Kay’s $20 million investment in the two facilities reflects its commitment to the country. The new distribution center will focus on serving the needs of the approximately 200,000 Mary Kay Independent Beauty Consultants throughout Mexico. It is estimated that 75 million units will be shipped from the distribution center annually, increasing Mary Kay’s business capacity by 50 percent.

Anne Crews, Vice President of Government Relations, Mary Kay Inc., is also the co-chair of the Dallas Regional Chamber’s NAFTA Task Force.

Source: U.S. Government/Mary Kay, Inc.